Your character in the small moments becomes their culture in the big ones.
Wrong.
That moment—when you think nobody's paying attention—that's when culture gets built. Not in your opening speech about "doing things the right way." Not when you post motivational quotes in the locker room. But when you live the standard before anyone else shows up.
Every coach talks about accountability. We preach hustle, attention to detail, and putting the team first. But here's what kills programs: asking players to live standards that we only enforce, not embody.
Your character in the small moments becomes their culture in the big ones.
The question isn't whether your players are listening to your words. The question is: Are they learning from your actions when you think they're not watching?
Pick the first 10 minutes of every practice this week. Be the example of everything you want to see from your team—energy, focus, preparation, attitude.
No speeches needed. Just live it.